Privacy Policy

Apex Digital Partners LLC

https://apexdigitalpartners.agency/

Effective Date: 07/08/2026

This Privacy Policy is published in two parts:

• Part A – Master Privacy Policy: general rules that apply to Apex Digital Partners LLC (“Company,” “we,” “us,” or “our”) and to every website Apex operates or manages for itself and its clients (each, a “Governed Site”).
• Part B – Client-Specific Addendum Modules: additional, narrower disclosures that apply only when a particular Governed Site’s business activity triggers them (for example, selling physical products, sending text messages, or collecting biometric data). Each Governed Site’s footer or policy page will indicate which Addendum Modules apply to it, if any.

This structure lets each client website carry only the privacy terms that are actually relevant to how it operates, while still sitting under one consistent Apex-wide framework. If a Governed Site does not display a particular Addendum Module, that module does not apply to that site.

Note: This document is a business/compliance template and does not constitute legal advice. Apex and its clients should have qualified counsel review this Policy and any Addendum Modules that apply to a specific site before publication, particularly for sites serving regulated industries or specific states.

Part A — Master Privacy Policy

1. Scope of This Policy

This Master Privacy Policy applies to:

• The Company’s primary website at apexdigitalpartners.agency;
• All client websites managed by Apex Digital Partners that link to or reference this Policy; and
• Any digital property displaying the notice: “This website operates under the Privacy Policy of Apex Digital Partners.”

Each Governed Site remains responsible for its own content, products, services, and day-to-day business operations. This Policy governs how Apex Digital Partners collects, uses, and shares personal information across Governed Sites, together with any Addendum Modules that a specific Governed Site has adopted.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personally identifiable information, including:

• First and last name
• Mailing address
• Email address and phone number
• Payment/billing information (when purchasing products or services)
• Any other information you choose to submit through a contact form, account registration, survey, or similar feature

We do not collect personal information unless you voluntarily provide it. You may be asked to provide information when you: (a) register for an account; (b) enter a promotion or contest; (c) sign up for a client or third-party offer; (d) contact us by email or web form; or (e) submit payment to purchase products or services.

2.2 Automatically Collected Information

We may automatically collect technical information such as IP address, browser and device type, operating system, domain names, access times, pages viewed, and referring website addresses. This data is used for service operation, security, quality maintenance, and general usage analytics. See Section 5 (Cookies & Tracking Technologies) for details on how this information is collected.

3. How We Use Your Information

The Company uses personal information to:

• Operate and deliver the products or services you request
• Process transactions, including billing, invoicing, and collections
• Send account notices, service updates, and respond to inquiries
• Notify you of changes to a Governed Site, product, or service
• Inform you of other products or services from the Company, its affiliates, or the applicable client (subject to your marketing preferences, see Section 10)
• Maintain security, prevent fraud, and comply with legal obligations
• Any other purpose disclosed to you at the point of collection, or with your consent

4. Sharing Information with Third Parties

The Company does not sell, rent, or lease customer lists containing personal information for monetary compensation. Certain sharing arrangements described below, however, may qualify as a “sale” or “share” under California law even without a direct monetary payment; see Section 6 for your rights regarding that.

We may share information with trusted service providers who assist with hosting, payment processing, analytics, email/SMS delivery, customer support, or fulfillment. These providers are contractually prohibited from using your personal information for any purpose other than providing services to the Company or the applicable client, and must maintain its confidentiality.

We may disclose personal information without prior notice where required by law, or in good faith belief that such action is necessary to: (a) comply with legal process; (b) enforce our agreements; (c) protect and defend the rights or property of the Company or a client; or (d) protect the personal safety of users, employees, or the public.

5. Cookies & Tracking Technologies

5.1 What We Use

Governed Sites may use cookies, pixels, local storage, and similar tracking technologies (collectively, “Cookies”) to recognize your browser or device, remember preferences, measure site performance, and, where enabled, deliver relevant advertising. Cookies may be set by the Company, by the applicable client, or by third-party analytics/advertising partners acting on their behalf.

5.2 Categories of Cookies

• Strictly necessary cookies required for core site functionality (e.g., shopping cart, login session).
• Performance/analytics cookies help us understand how visitors use a Governed Site.
• Functional cookies remember preferences such as language or region.
• Advertising/targeting cookies are used to deliver content or ads relevant to your interests, and may involve sharing a device identifier with an ad partner.

5.3 Your Cookie Choices

You can control or delete cookies through your browser settings. Most browsers let you refuse or delete cookies, or notify you when one is set. Blocking cookies may limit certain interactive features of a Governed Site. Where required by law, Governed Sites serving visitors in jurisdictions such as California or the EU/UK will display a cookie consent banner offering granular accept/reject choices, and honor recognized opt-out signals (such as the Global Privacy Control) where technically feasible.

6. Your Privacy Rights

Depending on where you live, you may have specific legal rights over your personal information. Where an Addendum Module below applies to the Governed Site you are using, its terms supplement (and where more protective, control over) this Section.

6.1 General Rights (All Users)

• Access: request a copy of the personal information we hold about you.
• Correction: request correction of inaccurate personal information.
• Deletion: request deletion of your personal information, subject to Section 8 below.
• Opt-out of marketing: unsubscribe from promotional emails at any time (Section 10).

6.2 California Residents (CCPA/CPRA)

If you are a California resident, you additionally have the right to:

• Know the categories of personal information collected, the sources, the business purpose, and the categories of third parties with whom it is shared.
• Know whether we “sell” or “share” personal information (as broadly defined under the CCPA/CPRA) and to opt out of that sale or sharing, including targeted/cross-context behavioral advertising.
• Limit the use of Sensitive Personal Information to purposes permitted by law.
• Non-discrimination: we will not deny goods or services, charge different prices, or provide a different level of service because you exercised a privacy right. If a Governed Site offers a financial incentive (e.g., a discount) in exchange for data, the material terms of that incentive will be disclosed separately, and you may withdraw at any time.
• Designate an authorized agent to submit requests on your behalf.

To submit a California privacy request, use the contact details in Section 13, or the “Do Not Sell or Share My Personal Information” link on the applicable Governed Site, if displayed. We will verify your request using information you have already provided to us before processing it.

6.3 Florida Residents

Florida residents whose personal data is processed by controllers meeting the Florida Digital Bill of Rights’ applicability thresholds have similar rights to access, correct, delete, and opt out of the sale of personal data, targeted advertising, and certain profiling. Requests may be submitted using the contact details in Section 13.

6.4 Illinois Residents (Biometric Information)

The Company does not itself collect biometric identifiers or biometric information (such as facial or fingerprint scans) through its own primary website. Certain client Governed Sites, however, may do so as part of their specific service offering (for example, a photo booth service using facial-recognition features). Where that is the case, the Biometric Data / BIPA Addendum Module (Part B, Module 3) applies to that Governed Site and supplements this Policy.

7. Data Security

The Company uses industry-standard measures, including encryption in transit (e.g., TLS/SSL), to help protect personal information. While we take reasonable steps to protect against unauthorized access, no method of transmission or storage over the Internet is 100% secure, and we cannot guarantee absolute security. You acknowledge the inherent security and privacy limitations of the Internet that are beyond our control.

8. Right to Deletion

Upon receipt of a verifiable request, we will delete your personal information from our records and direct applicable service providers to do the same, except where retention is necessary to:

• Complete a transaction, provide a good or service you requested, or fulfill a warranty;
• Detect security incidents, or protect against malicious, fraudulent, or illegal activity;
• Debug and repair errors that impair existing functionality;
• Exercise free speech, or exercise another right provided by law;
• Comply with a legal obligation; or
• Otherwise use the information internally, in a manner compatible with the context in which you provided it.

9. Children’s Privacy

The Company does not knowingly collect personal information from children under the age of 13 (or the relevant minimum age under local law) without verifiable parental consent. If you believe a child has provided us with personal information without such consent, please contact us using Section 13 so we can delete it. Individuals under 18 may only use a Governed Site with the involvement of a parent or guardian.

10. Email & SMS Communications

The Company or the applicable client may contact you by email for account notices, service updates, confirmations, surveys, or, with your consent, promotional offers. You may opt out of marketing emails at any time using the unsubscribe link included in each message.

The Company offers SMS/text-message communications as part of certain services (including client engagement and CRM automation offerings). Where a Governed Site enables text-message communications whether for the Company’s own marketing/client-engagement services or for a client’s own customers, the SMS/TCPA Consent Addendum Module (Part B, Module 2) applies to that Governed Site and governs consent, opt-out, and message-frequency disclosures for that channel.

11. Third-Party Links

Governed Sites may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review the privacy policy of any site that collects your personal information.

12. Changes to This Policy

We may update this Policy from time to time, for example, when services change, technology evolves, or applicable law changes. Material changes will be communicated via the email address associated with your account, by prominent notice on the applicable Governed Site, or by updating the “Effective Date” above. Continued use of a Governed Site after such changes constitutes acceptance of the updated Policy.

13. Contact Us

Apex Digital Partners LLC

Central IL Based – Nationwide Service

Email: info@apexdigitalpartners.agency

Phone: (309) 321-2739

Part B — Client-Specific Modules

These modules only apply to a Governed Site when that site’s operator has adopted them (typically noted on the site’s own privacy page). They are designed to be attached to the Master Privacy Policy above without needing to rewrite it for every client.

Module 1 — E-Commerce / Payment Processing 

Applies to Governed Sites that sell physical or digital products or subscriptions.

• Payment information (e.g., card number, billing address) is collected and processed by our PCI-compliant payment processor; the Company/client does not store full card numbers on its own servers.
• Order and shipping information is shared with fulfillment and shipping partners solely to complete your order.
• Purchase history may be retained for accounting, tax, warranty, and fraud-prevention purposes, consistent with Section 7 of the Master Policy.

Module 2 — SMS / TCPA Consent 

Applies to any Governed Site that uses text-message (SMS) communications, including the Company’s own client-engagement/CRM automation services, and any client Governed Site that enables SMS for its own customers.

• By providing your mobile number and opting in, you consent to receive SMS messages (e.g., appointment reminders, order updates, promotional offers) from the applicable Governed Site.
• Message and data rates may apply. Message frequency varies.
• You may opt out at any time by replying STOP, and may request help by replying HELP.
• Consent to receive SMS is not a condition of purchasing any goods or services.
• Mobile information is not shared with third parties for their own marketing purposes.

Module 3 — Biometric Data / Illinois BIPA

Applies to Governed Sites that collect biometric identifiers or biometric information (e.g., facial geometry captured through a photo booth or similar imaging features).

• We will not collect, capture, purchase, or otherwise obtain biometric identifiers or biometric information without first: (a) informing you in writing that biometric data is being collected or stored; (b) informing you of the specific purpose and length of time for which it will be collected, stored, and used; and (c) receiving your written release.
• Biometric data will not be sold, leased, traded, or otherwise profited from.
• Biometric data will not be disclosed or disseminated except: with your consent; to complete a financial transaction you requested; as required by a valid warrant or subpoena; or as otherwise required by law.
• Biometric data will be permanently destroyed when the initial purpose for collection has been satisfied, or within a defined retention period (e.g., [1-3 years] of your last interaction with the applicable Governed Site), whichever occurs first, using a reasonable standard of care.
• This module is intended to align with the Illinois Biometric Information Privacy Act (BIPA) and similar state biometric privacy laws; the specific retention schedule and consent form should be finalized with counsel for each applicable client based on its exact use case.

Module 4 — Additional State Disclosures

Applies to Governed Sites with visitors from states with comprehensive privacy statutes beyond CCPA/CPRA and Florida (e.g., Colorado, Connecticut, Virginia, Utah). Where applicable, residents of these states may have rights to access, correct, delete, and opt out of targeted advertising, sale, or certain profiling, substantially similar to those described in Section 6. A client operating in, or marketing toward, additional states should confirm with counsel whether that state’s law applies and, if so, adopt this module for its Governed Site.

Module 5 — AI-Powered Communications & Automated Interactions 

Applies to Governed Sites that use AI chatbots, virtual assistants, or AI-assisted/automated outbound voice calls (for example, as part of the Company’s AI Business Solutions offerings).

• Where you interact with an AI chatbot, virtual assistant, or automated/AI-assisted voice call, we may collect and process the content of that interaction (including chat transcripts and, where disclosed, call recordings) to provide the service, maintain quality, and improve our systems, consistent with Section 7 (Data Security) of this Policy.
• Where required by law, we will disclose that you are interacting with an automated or AI-based system rather than a human representative, and will offer a path to a human representative where reasonably available.
• Outbound AI-assisted or automated calls and text-based outreach are subject to consent and opt-out rights substantially similar to those described in the SMS/TCPA Consent Addendum Module (Module 2) above.
• Where a call may be recorded or monitored, including by an AI system, Governed Sites will provide notice consistent with applicable state call-recording and two-party consent laws before or at the start of the interaction.
• AI-generated outputs are provided for informational and business purposes; we do not warrant the accuracy of AI-generated content, and material decisions should be independently verified.